Founded in 2013, ScoopWhoop Media is India’s most exciting digital media company that creates lifestyle & pop culture content across its online, mobile, and social channels. The brand engages with a young audience aged 13–35 through its different channels - ScoopWhoop English - focussing on lifestyle & entertainment content, social and creator-driven video channel OKTested and ScoopWhoop Hindi that reaches a larger regional demographic. ScoopWhoop’s wide and prolific distribution network built across social media drives over 1bn impressions monthly and over 100mn users.