we are scoopwhoop

young india’s
most loved
media company

We Create Content That Is

entertaining
interesting
opinionated
inclusive
addictive

if it’s
trending,
it’s on
scoopwhoop

12 Celebs Who Were Once The Heartthrobs But Are Now Nowhere To Be Seen

This Twitter Thread On Physical Pain Will Make You Believe That Humankind Is The Real OG

Ant-Man Finally Answers Why He Didn't Crawl Up Thanos' Backside To Kill Him

This Guy Is Getting Called Out For Saying Women Should Cover Up Cos Men Don't Want To Get Aroused.

16 Times Jackie Shroff Proved There Can Be Only One Jaggu Dada

Circle

If it’s on ScoopWhoop
it’s trending.

04
content platforms

225 mn
monthly content views, on and off platform

20 mn
unique users per month

80 mn
video views per month

80 %
sessions via mobile

300
videos released every month

Audience

While mass media wasn't looking, young India turned into a connected collective with enormous influence. They demand attention, representation and preference while rejecting those who ignore them.

While they take pride in being part of young india, they have a stronger sense of self than any generation before them. They defy stereotypes, choosing to be fun junkies, techheads, foodies, thinkers, activists, entertainers, culture makers and more. They are global in every way but what excites them most are contemporary indian stories.

ScoopWhoop gets this, and that’s why we’re besties with young India.

News Junkies & Avid Readers21%

Movie Lovers18%

TV Lovers22%

Shutterbugs20%

Sports Fans15%

Technophiles20%

Travel Buffs18%

Political Junkies18%

Music Lovers20%

Social Media Enthusiasts17%

Cooking Enthusiasts15%

Beauty Mavens15%

Shoppers16%

Avid Investors20%

Health & Fitness Buffs16%

Source: Google Analytics

Offerings

Most advertising makes people want to yell STFU. At ScoopWhoop we don’t enjoy pissing our readers off. So we don’t run ads.

We tell brand stories instead. Stories that fit perfectly with our culture, stories that are actually interesting enough to be shared.

Offerings - Custom Native Content

What We Do Best!! ScoopWhoop's in-house creative team works with brands and agencies to create articles aligned with relevant brand objectives, themes and campaigns. The content is designed for sharing and to resonate strongly with your target audience.

We strive to entertain and inspire with snackable content in a variety of formats like, listicles, long format articles, polls, opinion pieces, facebook albums, quizzes and infographics!

All custom articles are published on our website for easy discovery alongside the day’s most popular news and entertainment stories..

Offerings - Social Discovery

We Know How To Get The Numbers!

Social networks are where millennials discover & consume news & information. But its also where your brand stories compete with pop culture.

ScoopWhoop excels at creating sticky stories that immediately get noticed & instantly shared. We rely on strong data, not intuition to inform story content & propel social discovery, thus effectively guaranteeing engagement for your brand.

Offerings - Video Originals

ScoopWhoop Talkies is our foray into original video storytelling for social & mobile. With a dedicated team & studio, we produce over 300 videos every month across news, documentary, food and more!

We collaborate with brands to develop original video content that is crafted for social and mobile.

We already have over 1 million subscribers for video across platforms clocking over 80 million views in a month!

Offerings - Custom Integrations

With custom integrations, brands get the opportunity to create unique content properties that showcase your POV & knowledge in the most interesting ways.

Custom integrations are tailor-made for your brand's objectives. Get in touch with us at partner@scoopwhoop.com if you'd like to know more!

Our Process

Hi, Hello, Kuch Karo?

Our brand solutions team assess the brand challenges and objective as shared in your brief.

This is the time to ask and answer all questions.

The ScoopWhoop Think Tank!

Our team of content strategists, video production and design experts all get into the act to combine viral, engaging ideas and create compelling, on-brand content.

It’s alive! But is it kicking?

Your content idea is published across several SW platforms and then feverishly tracked. We don’t want it to just sit there, we monitor the social velocity of the content (how fast its spreading) & make real-time fixes to increase the share spread rate.

Did it 'WORK'?

Our data team gets you all sorts of cool numbers about your content - who saw it, what time, who shared, why, which platforms, and what does it all mean. More than numbers, you get insights so you know the why of what happened

Will it viral?
(Yes you can ask us this!)

You get more than 'gut' feeling with Scoopwhoop, we have real data that tracks what, why, when & how people share. So go ahead and ask us, we can prove it to you.

what makes
scoopwhoop
so special?

All our ideas for your brand have to be delicious enough to be worthy-of-being -on -ScoopWhoop. And that means we’re as invested as you are in making sure that we get only the most awesome ideas out there.