फ़ेमस ज्वेलरी ब्रैंड तनिष्क ने हाल ही में एक विज्ञापन ऑन एयर किया था. इसके बाद कंपनी पर लव जिहाद फैलाने के आरोप लगने लगे और देखते ही देखते ट्विटर पर #BoycottTanishq ट्रेंड करने लगा. यहां तक तो ठीक था लेकिन इस सारी कॉन्ट्रोवर्सी के बीच रतन टाटा को भी घसीट लिया गया और कुछ लोग उन्हें ये विज्ञापन बनाने के लिए माफ़ी मांगने की डिमांड करने लगे.
दरअसल, तनिष्क ने अपने एक ज्वेलरी एड ‘एकत्वम’ में एक गोदभराई की रस्म दिखाई थी. इसमें एक हिंदू महिला को दिखाया गया है जिसकी शादी मुस्लिम परिवार में हुई है. इसमें मुस्लिम परिवार उसकी ख़ुशी के लिए इस रस्म को हिंदू संस्कृति के हिसाब से इस रस्म को अदा करता दिख रहा है.
If anybody has a problem with this beautiful ad, don’t watch it and share it
— Ravi Nair (@t_d_h_nair) October 13, 2020
pic.twitter.com/w6zGf6emTp
इस विज्ञापन के रिलीज़ होने के बाद से ही सोशल मीडिया पर लोग इस पर लव जिहाद को बढ़ावा देने का आरोप लगाने लगे. यहां देखिए लोगों की प्रतिक्रियाएं:
Let’s be a part of this🙏#BoycottTanishq pic.twitter.com/fWyi2jIhpp
— चौधरी अरुण पँवार (@thearunjaat) October 13, 2020
.@TanishqJewelry :
— khemchand sharma #IStandWithFarmersBill (@SharmaKhemchand) October 12, 2020
Why are you showing a Hindu “daughter in law” to a muslim family and glorifying it?
Why dont you show a Muslim daughter in law in your ads with a Hindu family?
Look like you are promoting #LoveJihad & favouring a particular Faith only…#BoycottTanishq
#aukat #BoycottTanishq
— berozgar Shashank pal up (@shashank0101199) October 13, 2020
Don’t spread love jihad for your business pic.twitter.com/sRkU66Ugj6
First Red Label then Surf Excel now Tanishq.
— श्री राजपुत करणी सेना राजस्थान (@KarniSenaRaj) October 13, 2020
This is how these brands whitewash Love Jιhαd these days.#BoycottTanishq pic.twitter.com/6dR2Yr4CN2
So now Halal business model in jewelleries too when infact the jewelleries designing community is hindu. Complete boycott of Tanishq needed#BoycottTanishqJewelry #BoycottTanishq #tanishq #TanishqJewelry pic.twitter.com/S04YJrUKzL
— Anil_Jacob_IV (@follow_amj) October 13, 2020
कॉन्ट्रोवर्सी के बढ़ने के बाद तनिष्क ने माफ़ी मांगते हुए एड को हटा लिया.
— Tanishq (@TanishqJewelry) October 13, 2020
दूसरी तरफ सोशल मीडिया पर ऐसे लोग भी दिखे जिन्हें तनिष्क के एड में कुछ ग़लत नहीं लगा. उल्टा उन्होंने ऐसे लोगों को अपनी मानसिकता बदलने को कह दिया. ये देखिए:
So Hindutva bigots have called for a boycott of @TanishqJewelry for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim “ekatvam” irks them so much, why don’t they boycott the longest surviving symbol of Hindu-Muslim unity in the world — India? pic.twitter.com/cV0LpWzjda
— Shashi Tharoor (@ShashiTharoor) October 13, 2020
LOL, we live in a time when an ad is withdrawn for literally *promoting* communal harmony. And we think COVID-19 is India’s deadliest virus right now. #Tanishq
— Aniruddha Guha (@AniGuha) October 13, 2020
It’s really sad to watch what kind of country we are turning into. An ad uniting two religions has to be taken down in the country which used to be called secular since forever.🤦🏻♀️#tanishq pic.twitter.com/0iPngDuzus
— Greeshma Shukla🏹 (@GreeshmaShukla) October 12, 2020
#tanishq made a lovely ad. Sad that a group as powerful as TaTa should cave in to a Twitter and social media hate trend. They would be so much more if they withstood the hate. Feet of clay it turns out.
— Saba Naqvi (@_sabanaqvi) October 13, 2020
How sick and toxic a section of the society has become… these are sick people who opposed this beautiful ad and Tanishq did a wrong thing. #tanishq https://t.co/xp19xk7WWR
— ashutosh (@ashutosh83B) October 13, 2020
Those boycotting the Tanishq ad don’t like seeing daughter in law(s) happy around mother in law’s. You have seen too many soaps & too much prime times news.
— Abhishek Singhvi (@DrAMSinghvi) October 13, 2020
Sad and dangerous time ahead. A jewellery advert promoting Hindu-Muslim unity & coexistence has to be pulled because of trolling and calls for boycott. India, 2020. https://t.co/iWoZJI8Z6y
— Rohit K Dasgupta (@RKDasgupta) October 13, 2020
How degrading& ludicrous that lovely #TanishqJewelry ad on inter-faith has been pulled because of vicious trolling. Pathetic Hindutva trolls know nothing of Hinduism, nothing of culture, nothing of India. They should be pulled off all platforms. https://t.co/hXRSh24M12 via @ndtv
— Sagarika Ghose (@sagarikaghose) October 13, 2020
लेकिन इस सारे विवाद में लोगों ने रतन टाटा को भी घसीट लिया. क्योंकि गूगल पर तनिष्क सर्च करते ही टाटा ग्रूप का नाम सामने आता है. इसमें दिखता है कि तनिष्क को टाटा प्रमोट करती है और ये उसका एक उपक्रम है.
इसके बाद लोग रतन टाटा से भी माफ़ी मांगने की डिमांड करने लगे. सोशल मीडिया पर इसको लेकर लोगों की मिली-जुली प्रतिक्रिया मिली. कुछ इसे सही तो कुछ ग़लत बताने लगे. आप भी देखिए :
Mr Ratan Tata,
— Abhishek Takale (@takale_abhishek) October 13, 2020
TATA Group has been instrumental in every innovation in India so far. As an Indian, I will be forever indebted for that.
But Tanishq’s ad has hurt. I urge you to remove this ad
I don’t think the TATA group should get involved in racial issues#TanishqJewelry pic.twitter.com/XqzjqdBr0J
Dear @RNTata2000, your Tanishq Jewellery is promoting love Jihad through advertisement. Why?
— Anurag Srivastava (@theanuragkts) October 11, 2020
I don't buy jewellery but I will boycott other Tata products henceforth.
— Gubie Gubie (@gubie_gubie) October 13, 2020
This isn’t only about Ratan Tata caving in but about us aND what future we are enabling in our country.
— Rana Safvi رعنا राना (@iamrana) October 13, 2020
Where we don’t want yo show communal harmony.
oh my god bhakts are asking ratan tata to spologize on behalf of tanishq for *drumroll* promoting communal peace, I really have no words rn
— sea⁷ 🌱 (@vantaereels) October 13, 2020
Ratan Tata is one of the most respected & non controversial human beings in India & worldwide. He has actually led a dignified life. He neither put the #Tanishq ad on air nor asked to pull it down.
— Mansi Koul🍃 (@mansikoul) October 13, 2020
Disrespecting Rattan Tata for an Ad, just shows how small minded people are. https://t.co/o8tQNulDkN
Tanishq has pulled down the Ad!
— Mahua (@mahuadey20) October 13, 2020
Ratan Tata should explain us… What Happened??
Speaking of Tanishq, which is a Tata undertaking, didn't Ratan Tata turn out to be one of the biggest donors of bjp? Lol and they are making such ads as if they actually give two hoots abt anything and on top of it they now withdrew the ad to give sanghis a sense of power.
— Hoopoe (@akks_13) October 13, 2020
ok Ratan tata sir is respected , no doubt, and thats why we don't want this ad!
— Movie Mango ® (@Go_Movie_Mango) October 12, 2020
If this ad was of Sky Light Realty who is owned by robert vadara, we dont care at all. https://t.co/BnevNGA31d
वैसे ये पहली बार नहीं है जब किसी एड को लेकर विवाद हुआ हो. इससे पहले होली पर सर्फ़ एक्सेल के एक विज्ञापन को लेकर भी कॉन्ट्रोवर्सी हो चुकी है. यहां बड़ा सवाल ये है कि क्या रतन टाटा को इस विवाद में घसीटना सही था?
